Google and Meta ads management in Kochi
Lumino Consultancy plans, sets up and manages Google Ads and Meta (Facebook and Instagram) ads for businesses in Kochi and Ernakulam, with conversion tracking so you can see what your spend brings in. Your ad budget is kept separate and transparent.
What is the difference between Google Ads and Meta Ads?
Google Ads shows your ads to people who are already searching for what you offer, such as "interior designer Kakkanad", plus display ads across websites. It suits businesses where customers search when they're ready to buy or book.
Meta Ads shows your ads on Facebook and Instagram to people based on their location, interests and behaviour, before they search. It suits launches, offers, events and building awareness, especially with strong visuals or video.
Many Kochi businesses use both: Google to catch demand that already exists, and Meta to create it.
| Item | Google Ads | Meta Ads (Facebook & Instagram) |
|---|---|---|
| How people find you | They search for it | You appear in their feed, stories or reels |
| Best for | Ready-to-buy enquiries, calls and bookings | Awareness, launches, offers, events and retargeting |
| Key creative | Clear text ads and a strong landing page | Eye-catching images, reels and video |
| Typical goal | Leads, calls and sales | Reach, engagement, leads and sales |
What does our ads management include?
- Strategy and budget plan: which platform, which audience, what to spend and how we'll measure it
- Campaign setup and targeting: location targeting across Kochi, Ernakulam, Kerala or wider, plus audiences and keywords
- Ad creatives: headlines, ad copy, images and video, with A/B testing to find what works
- Landing pages: a focused page with WhatsApp and enquiry buttons, so clicks turn into leads
- Conversion tracking: analytics and tags, so each lead, call or sale is traced to its source
- Ongoing optimisation: pausing what doesn't work and putting budget behind what does
- Plain-English reports: spend, results and what we'll change next
We can also make the creative for your ads: promo videos, explainer videos and reels, including AI videos with a Malayalam or English presenter. See AI videos.
Which businesses in Kerala benefit most from paid ads?
- Hotels, homestays and cafés: reaching travellers and locals with offers and visuals
- Clinics and healthcare: appointment enquiries from nearby patients (subject to Google and Meta's healthcare ad policies)
- Education and coaching: filling batches and courses with targeted leads
- Real estate: property videos and lead forms aimed at likely buyers
- Retail and e-commerce: product ads and retargeting for people who've visited your site
- Local services: search ads for people looking for your service right now
How much should a small business spend on ads?
There's no single right number. It depends on how competitive your search terms are, how much a customer is worth to you and how many leads you can handle. Rather than guess, we recommend starting with a test budget you're comfortable with, measuring the cost per enquiry, and scaling what works. We'll suggest a starting budget in your Strategy Audit, and you always decide the final amount.
What should you have ready before running ads?
- A website or landing page that loads fast on mobile and makes contacting you easy
- Conversion tracking, so you can see results, not just clicks
- A clear offer: what you want people to do, and why now
- An accurate Google Business Profile, because many people check it before they call
If your website isn't ready, our business websites start at ₹999 a month on the Business plan.
Do you offer packaged campaigns?
Yes. Our brand awareness packages combine a promotional video with a managed awareness campaign, and they're listed on our pricing page. Every other ads engagement gets a fixed quote after your free Strategy Audit.
How much does ads management cost?
Ads management gets a fixed quote after your free 15-minute Strategy Audit, and your ad budget is kept separate and transparent.
Google & Meta ads FAQs
Can't find what you need? Send us a message.
Should I use Google Ads or Meta Ads?
Use Google Ads to reach people already searching for your product or service. Use Meta Ads on Facebook and Instagram to build awareness and promote offers to people who aren't searching yet. Many businesses use both.
Can you target customers only in Kochi or Ernakulam?
Yes. Google and Meta both let you target ads by location, so campaigns can focus on Kochi, Ernakulam, specific areas, Kerala or wider, depending on where your customers are.
How will I know if my ads are working?
We set up conversion tracking so enquiries, calls and sales can be traced to the campaign that brought them. You get plain-English reports on spend, results and next steps.
Do you create the ad images and videos?
Yes. We write the ad copy and create the images, reels and promotional videos, including AI videos with a Malayalam or English presenter.
Not sure where to start?
Book a free 15-minute Strategy Audit. We'll look at your website and marketing and tell you honestly what will help most.